Why is Easter important?

In recent years, we’ve been told that British people are engaging more with Easter. In 2018 John Lewis reported a 22% increase in Easter decoration sales and Progressive Greetings indicated greetings card retailers also enjoyed seeing sales grow.

Data from Kantar tells us that in 2019 Brits have already spent £146 million on Easter eggs and 42% of households have bought hot cross buns so far. So what is it about Easter that people love and why are they choosing to spend more on it now?

Chocolate eggs have long been a staple part of the Easter tradition and seem to be on sale earlier and earlier each year. But more recently we’ve seen new trends develop, including Easter trees, bunny and chick decorations, Easter crackers and beautiful tableware.

We could put the season’s growth down to savvy retailers spotting an opportunity to grow decoration sales post-Christmas, driving the celebration of Easter further into the spotlight by offering consumers to-good-to-resist adornments to make their home a stylish backdrop for the occasion.

But we think there’s a decidedly non-commercial side to the growing Easter trend too. There’s a focus on returning to the traditional Easter activities of baking cakes and embracing craft, painting eggs by hand to hang in the home. In today’s busy world, Easter reminds us to make the time to stop for a bit and spend some quality time with those we love.

Like Christmas, Easter is a season that everyone can get involved in, welcoming the beginning of Spring and sprucing up the home with fresh flowers before having guests over for a first-class Sunday lunch. And of course, we mustn’t forget those that we can’t be with, so Easter greetings card have a very important role to play in the occasion too…

If you’d like to know more about our Easter range get in touch on 01892 838 574 / enquiries@lingdesign.co.uk

Ling Design